When developing a brand and tag line, it’s about the emotion, how your audience perceives you, and the inherent value of what you have to offer.  The nature of developing a brand is very complex.  The brand needs to encompass the emotion, rationale, and culture associated with a company or product.  This all starts with research to define the company’s values and future ambitions.  These are then integrated in your company’s culture and communicated to the marketplace.  If people can immediately associate your core values with your brand, then you know it works. SWMG will work with you, your team, and stakeholders to develop and execute your brand strategy through our process of discovery sessions, research, interviews and evaluation.

• Research
• Discovery Sessions
• Brand Testing
• Brand Promise
• Group Branding Sessions
• Corporate Brand Strategy
• Tag Line Development
• Survey Development
• Logo Development
• Corporate Collateral Materials
• Corporate Visual Identity Manual
• Training for Corporate Buy-In
• Illustration
• Graphic Design
• Animated Logo